Esports sponsorships are no longer about gambling on your branding initiatives, taking shots in the dark, and hoping for the best. AI analytics can now be utilised to measure the return on investment (ROI) of your campaigns across tournament venues, Twitch, YouTube, TikTok, TV broadcasts and other channels.
AI Analytics: A Necessity in the Fast-Changing Esports World
Esports sponsorships were simpler during the early days of the game. Placing a logo on players’ jerseys or banners at a tournament was considered good exposure for your brand.
However, as esports’ popularity exploded with multimillion-dollar prize pool tournaments watched by millions of fans worldwide on multiple platforms and audience touchpoints, sponsors have to evolve with the times.
That’s where AI analytics can help you stay ahead of the game. These tools can detect and track your logos, brand placements and product visibility in every frame of live broadcasts, print and social media content. For brands paying top dollar to sponsor esports events, this means they can gain real-time, data-driven insights into where their investments went and the impact they made.
How AI Analytics Can Maximise ROI for Esports Sponsorships
When it comes to adapting to the modern esports sponsorship era and gaining an edge over your competitors, the Shikenso Sponsorship Analytics package delivers the insights you need to outpace the competition.
Video analysis
The Shikenso video analysis feature has the capabilities to analyse every frame of esports content in meticulous detail. Unlike manual tracking, the AI vision detects logo placements and even pinpoints potential areas on a player’s jersey or tournament venue where you can place your brand to maximise sponsorship exposure.
Audience conversation analysis
This tool detects and calculates the value of every audio mention of your brand across live streams, broadcasts, social media content and VODs, including music performances. Now you have the AI analytics and insights to ensure your brand or product stays at the centre of the conversation during esports events.
Text-based brand insights
Another vital feature in the Shikenso Sponsorship Analytics Suite is the text analysis tool. Esports fans tend to chat and convey their excitement during live esports matches, and Shikenso’s AI chat scanner can detect keywords mentioned in these messages, even including misspellings of your brand or product name.
This feature enables you to gain valuable insights by analysing your target audience’s chat excerpts and assessing their reactions to your brand in real-time.
Social media analysis
When it comes to speed, nothing spreads news, information and trends as fast as social media. With the Shikenso social media analysis feature, you’ll have the necessary tools to calculate the media value for each single post on your social media channels and the influencers you collaborate with.
Powered by AI analytics, you can track pictures, texts and videos for your brand’s exposure across different social media channels such as TikTok, Facebook, Instagram and X. Even fan discussions about recent esports tournaments you have hosted are within your reach.
Case Study Examples: Benefits of AI Analytics
Here are some of the legions of sponsors that have benefited from the partnership with Shikenso Analytics.
Elevating Mobile Legends: Bang Bang to New Heights of Success
Mobile Legends: Bang Bang (MLBB) developer and publisher, MOONTON Games, partnered up with Shikenso Analytics to improve sponsorship insights when it organised the M6 World Championship (M6). Shikenso’s real-time insights into partner performances on live broadcasts and social media helped MOONTON Games create a sponsorship strategy that delivered more than €115M (~USD 129 million) in total brand impact among the tournament’s audience.
H3: A Fruitful Partnership With A Football Star
Another example of how AI analytics can drive esports sponsorship to success is the collaboration between Argentine footballer Sergio Agüero-led esports organisation, KRÜ Esports and Shikenso Analytics. Here are the games the organisation competes in:
- VALORANT
- Rocket League
- FIFA
- League of Legends
KRÜ Esports used Shikenso’s AI analytics-powered sponsorship insights to enhance its social media performance on Instagram, Twitter/X, TikTok and Facebook, resulting in a:
- 280 per cent increase in overall fan engagement on social media posts: A substantial increase in fan interactions, thanks to targeted content strategies and enhanced sponsor visibility.
- 72 per cent increase in engagement rates across all social media platforms: Higher engagement rates between KRÜ Esports and their fans.
- 231 per cent increase in media value: Improved media value due to clearer sponsor visibility and fan engagement.
H2: AI Analytics, Not a Trend but a Gateway to Future Sponsorship Success
With AI analytics, there’s no more guesswork about how a brand or product can maximise your business’s ROI for esports sponsorships. Brands now have the option to measure the in-depth metrics of their sponsorship campaigns accurately and quickly.
Discover how Shisenko’s AI-powered analytics suite can maximise your sponsorship ROI today.